Business Boost Starter Packs

Just starting out with your business and need everything but don’t know where to start? Get it started right with the Business Boost Starter Pack.

Making the complex simple.
I will help guide the way through the complex world of launching a company, product, or campaign with  actionable guidance that takes out the guesswork, so you can focus on kicking ass.

Purpose is powerful.
Purpose motivates companies and customers alike. It’s the driving idea within every organization, team, and employee that makes change possible. Let’s find yours.

Discover your ideal customer and speak to their hearts.
We will work together to find your unique brand voice in the Strategy Sesh, and you’ll get the advantage of getting my coaching and strategy advice for discovering your ideal customer, and how to turn them into loyal superfans.  

Customers who love you and feel like you understand them = money. 

WHAT’S INCLUDED: 

Branding

Your brand is the cornerstone of your entire “reason for being”. It’s so much more than a logo, and it’s the single most important investment you cannot afford to overlook if you want your company to succeed. Your brand communicates to clients what you’re about, why you exist, and why you’re different than the rest, and why they should care.

Your brand is your company voice, and guides everything you do. 

Creative Workshop

Branding workshop with a questionnaire to help you find the unique attributes of your business: your mission, capabilities, ideal client personas,  target audience / marketplace positioning, and product differentiators. What will make you stand out in the marketplace, what sets you apart from the rest, who is it for, and why does it exist. This all guides the process, and tells us where you want to take your brand in the future. 

Visual Research + Inspiration

Visual research of your competitors / other companies in the field. researching current design trends in the luxury products markets, fashion, artisanal food and beverage fields – finding inspiration for that will guide the discovery of your design. I’ll show inspiration images and moodboards, photos and colors to get your feedback on, which gives direction for our design, and also helps me understand what you like and dislike, and further clarifies the “why” of your brand. 

This research phase sets the direction for the design work to come.

Custom Logo Design

This is the flagship piece of your visual identity. After completing research and establishing a visual direction with you, I’ll sketch and refine ideas until I have a few logo concepts to show you. 

Your favorite solution will be selected and refined, new drafts presented, commented upon and the design gets finalized. 

File Package and Brand Guide

The overall look and feel of the bigger brand universe gets built in tandem with the logo design. This includes the philosophy of the brand and what it means, the color palette, illustration and photo style guidelines, design examples such as a business card and social media post, icons and the like. Typography styles, typefaces, how to use and combine the color palettes, and how to use the logo are all outlined. 

Your brand guidelines also has a cheat sheet that explains the file formats you’ll receive: vector vs. raster files, differences between file types (EPS, JPG, PNG, PDF), and the meaning of different color systems (CMYK, RGB, and Pantone). The guide will help you pick the right logo file whenever you need to use one.

WHAT’S INCLUDED: 

Coaching

Starting or growing a business can be overwhelming. Making decisions and having the clarity to know which direction to go is key. The Strategy Sesh will unveil your hopes and dreams, your goals and skills – and what’s keeping you from achieving what you want. I’ll help you see the big picture, and help set some goals. 

WHAT’S INCLUDED: 

Private Channel

In addition to the strategy work, you’ll have access to a private Slack channel to ask me questions. You can ask me anything. If I don’t know the answer personally, I’ll usually have a resource to guide you towards.

Questions I’ve answered include: “where can I buy vegan friendly organic sugar sprinkles?” and “how can we buy bus bench ads” to “can I feed CBD to my sheep”? Marketing and design questions are my forté, but other tidbits of knowledge have accumulated in my brain over the years! 

WHAT’S INCLUDED: 

Design Stuff.

Depending on the size of the package, they include everything you need (and nothing you don’t) – from the essentials; branding (including logo and full brand guide), a website, setup and audit of social channels and a free set of business cards. And with every package, coaching, advice, ideas, and opinions are included. Especially the opinions. I have plenty of those.  

Little Boost

[ Full Details ]

Branding

Simple Website

Social Channel Setup 
 

INCLUDED

+ Discovery Session

+ FREE set of Business Cards

 

Good Boost

[ Full details ]

Branding Workshop

Marketing Workshop

Website

Messaging and content

Social Channel Setup and strategy

Social Graphic Templates

Email Newsletter Setup

Rollup Banner

Brochure or Flyer

 

INCLUDED

+ Discovery Session

+ FREE set of Business Cards

+ Coaching

+ Access to Private Channel

 

Big
Boost

[ Full details ]

Branding Workshop

Marketing Workshop

Marketing plan + content for six months

Website

Messaging and content

Social Channel Setup and strategy

Social Graphic Templates

Email Newsletter Setup

Email Newsletter content and campaigns

Rollup Banner

Brochure or Flyer

 

INCLUDED 

+ Discovery Session

+ FREE set of Business Cards

+ Coaching

+ Access to Private Channel

+ One on One Coaching

 

WANT TO INCLUDE MORE? 

A La Carte Offerings

Whatever you need, I gots it. Here’s a list of the most common add ons. Anything not listed below? Just ask.

We can custom build your project to fit your needs.

Branding

  • Logo Design
  • Look and feel
  • Brand Guidelines

Packaging

  • Labeling
  • Boxes, bottles & jars
  • Point of sale displays
  • Compliant packaging
  • Custom packaging

Collateral

  • Business Cards
  • Brochures, flyers, postcards
  • Reports, white papers
  • Annual Reports

Photos

  • Product shoots
  • Photoshoot styling
  • Photo editing
  • Stock photo sourcing

Illustration

  • Illustrations
  • Infographics
  • Icons

Advertising

  • Campaign ideas
  • Tradeshow booths and events
  • Banner ads, online advertising
  • Billboards, bus ads etc.

Online

  • Web Design & Ecommerce
  • Squarespace & Wordpress
  • Email newsletters
  • SEO & Analytics

Social

  • Social media channels setup
  • Content & campaigns
  • Content Plan + Strategy
  • Reputation management

Words

  • Voice and tone & Messaging
  • Proofreading and copyediting
  • Creative writing

Naming

  • Naming workshops
  • Company and product names
  • Taglines

Pitchdecks

  • Powerpoint / Slides templates
  • Slide content edits
  • Layout + Custom Design

Events & Tradeshow

  • Tradeshow Booth Design
  • Swag ideas and design
  • Party and activation plans

My business is now taken seriously since I started working with Lilli – she helped me with so many things beyond design – taking my company to the next level!


Bridget
, Green Bee Botanicals

Do you like fun? Me too. Sign up for a weekly dose of snarky punny fun, news you can use, and tips and tools. Actually useful shit.