Crafting boldly unforgettable brands


Every company has a story to tell:

uncover your unique magic

Award-winning branding

Say goodbye to branding overwhelm — my strategic branding process guides you every step of the way. I make branding simple, so you can focus on what matters most — your product. Thoughtfully designed custom logos and CPG branding.

Together, we’ll craft a brand that speaks to both your customers (and your) soul in a meaningful way.

Packaging Design

Turn your packaging stress into excitement — because you deserve to love your brand. Feel confident about every aspect of your launch, with a full-service packaging process that takes care of everything, from budgeting to prepress and everything in between. Beautifully environmentally friendly custom packaging designs, for labels, jars, bags, and boxes.

 

Turn your product into a showstopper with thoughtful branding and packaging that captures hearts, wins shelves, and drives sales.

Creativity that sells 

Design that attracts a cult following of customers:  

Cookie packaging

Wow-inducing results for CPG

Inspired designs from a professional designer: memorable and creative ideas for the perfect look and feel. Product brand that attracts and amazes the right people. 

Primary and secondary packaging, e-commerce shippers, in-store displays and signage, and everything else you’d need to sell sell sell! 

 

french patisserie inspiration

No cookie-cutter design

We work together to find what sets you apart – and then create something special. Personality that sets you ahead of the competition and makes your customers fall in love and choose you.

Consumers say attractive packaging is important in their decision to purchase, and you only have seconds for that first impression! 

 

Friendly process with a pro

Following my framework makes every step of the process easy to follow. Whether this is your first project working with a designer or you’re a seasoned pro, you’ll be taken care of – I’ve done this for 20+ years. 

You’ll be in good hands, with someone who cares and wants to collaborate with you, not create stuff they want to make – no fussy artistic ego here! 

 

Serving niche industries

Specialty expertise in everything wellness

Cannabis packaging design examples luxury

Cannabis packaging + branding

Weed packaging expert since 2016, with compliance knowledge and projects from multiple states: California, Colorado, Ohio, Illinois, Jersey, New York… Topicals, flower, vapes, edibles, and beyond – I have the packaging know how and understanding of the market to make your project happen!

CBD honey custom label design

Hemp packaging + branding

Hemp derived CBD or other cannabinoid product packaging – be it topical, edible, or something else, also has regulations to consider. So whether your product is a delta 8 gummy food product, or a CBD tincture for dogs, or skincare or beauty, I’ve got your packaging design needs covered, and sourcing too.  

Herbal tea pouch packaging custom label design for sachet packaging

Other regulated industries

Other emerging industries in the wellness space are really happening – from mushrooms to herbs, functional foods for health, or nutritional supplements. Nutraceuticals, herbal teas, and other healing potions and lotions deserve amazing packaging, don’t you agree?  

Custom branded Ice Cream packaging design

Food packaging

Ready to make your food products stand out on the shelves? My custom food packaging design service has got you covered! Whether you need eye-catching labels, stylish bags, or unique jar designs, we’ll help you create packaging that not only looks amazing but also reflects the tastiness of your brand inside.

Plastic free custom glass jar packaging

Beauty packaging

Imagine your products sitting pretty on shelves, catching everyone’s eye with unique designs that reflect your vibe. We’ll work together to bring your vision to life and ensure every detail is just right. The process, from sourcing the jars, to writing copy for the boxes will be fun and easy!

Beer can custom design pint canned alcohol drinks

Beverage packaging

Our custom drinks and beverage packaging design is just what you need: whether it’s for a gorgeous wine bottle, trendy canned ready-to-drink options, or stylish non-alcoholic options, let’s work together to pop and fizz some excitement for the store shelves. 

Happy customers:

Full line of cosmetics packaging boxes

BEAUTY + SKINCARE PACKAGING + BRANDING

green bee botanicals

“So glad I chose to work with Lilli, she really brought my vision to life – we get compliments on the packaging literally all the time!”  

A brand you’re proud to call your own: 70% of consumers make decisions based on packaging. So let’s ensure yours grabs attention – and holds it. Customers need to be intrigued to give the product a try – and come back for more!

FOOD PACKAGING

CHEF SALT SPICE MIXES

Client came to me with an existing brand, that was getting lost in the shelves – both ecommerce and in store. If the packaging doesn’t grab attention, it won’t sell, simple as that. We worked on a redesign that kept the spirit of the existing brand, but evolved it to stand out and read better in a fast-paced retail environment.

Chef Salt spice mix 7 salt mix

BRANDING AND PACKAGING

RIZE CANNABIS NEW YORK

First impressions matter. Packaging that sells itself is crucial when launching in a new market with a new brand. Designed Rize to target a savvy connoisseur audience who will see the  product as a friendly, high-quality, and irresistible brand.

 

Custom cannabis mylar bag design

This is for you if:

  • you’re ready to achieve your business dreams
  • you’re looking for a true partner to guide your journey
  •  you are passionate about your mission
  •  you live and breathe design and geek out about typography, baseline grids, campaign metrics, FDA regulations, carbon footprints of packaging materials and printer coatings* 

*Well, actually, you don’t have to – because I do. That was supposed to be a joke. 

  • This nerd on your right is your designer, Lilli.
  • Lilli has been designing things for over 20 years.
  • When she’s not talking about herself in the third person, she likes to help people. 
  • She loves working with entrepreneurs, female business owners, side hustlers, dreamers and those out here trying to make a difference and give a damn. 
  • You should call her. 
Lilli Keinaenen Changemaker Creative