Meet Lilli: Sustainable packaging and branding designer
Lilli Keinanen is the founder and designer of Changemaker Creative. A design studio focused on sustainable packaging and branding for plant medicine, food, and lifestyle consumer product brands. Wellness and saving the planet is kinda my jam.
Creative agency in one
My creative process helps my clients discover and celebrate what’s truly special about their companies. Branding needs to feel genuine and different from everyone elses. I don’t go for those one-size-fits-all, generic designs.
Which means collaborating with clients, managing and sourcing vendors, working with in-house design and marketing teams, and bringing in subcontractors as needed. I’m often the only person they hire: so I become the brand strategist, the copywriter, the compliance person, proofreader, packaging designer, sourcing + budgeting person, prepress person, email marketing copywriter, social media video editor, and the “everything person”.
Sustainable + nerdy
I believe in saving the world through better design. Being a bit of a sustainability nerd, I scour the world for sustainable packaging materials for my projects. I get excited about compostability and zero waste solutions – I’m a bit of a weirdo like that. I spent a decade designing for environmental and social justice nonprofits before joining the crazy world of cannabis and CPG packaging and branding starting in 2016.
Results-driven
My goal for you is to design a beautiful and effective brand that SELLS. We’ll have fun while doing it together. So many of my clients have come to me unsure about how their product is anything special. But trust me – everyone has a special sparkle – you just need the right person to help unearth it.
Let’s connect on Linkedin
EDUCATION
Bachelor of Arts, Tampere University of Applied Sciences, school of art and design (TTVO)
In my previous roles I’ve worked as an agency and in-house designer in various size companies. Currently, in my freelance work, designing branding and packaging for food, beauty, and wellness CPG, and before that, worked with environmental and social justice nonprofits.
MEMBERSHIPS
California Cannabis Industry Association, Sustainability Committee Member
Cannabis Marketing Association founding member, speaker, partner
Cannabis Certification Council, Packaging Committee Member
Cannabis Doing Good 1% Pledge Partner
National Association of Cannabis Businesses NACB member
+ KQED donor
LIKES
Punny jokes
Cute animal videos on Tiktok
Swimming in frozen lakes
History, old books, podcasts about old books
Salty licorice candy