Packaging + Design Blog
Rants about the cannabis industry, musings about design, lots of hopefully educational content around packaging sustainability and anything else I’m interested in.
Get a custom logo in a day!
Logo design in a day? Madness! Why I believe in offering a budget-friendly branding service I strongly believe a proper, in-depth branding project is the gold standard for a product brand that will last the test of time. But at the same time, I understand that...
Why Strategic Branding is Invaluable for product companies: insights from a Branding Expert
A branding project, or a brand refresh can feel like a huge undertaking – but with the right creative partner, it can feel like a breezeWhy Strategic Branding is Invaluable for product companies: Insights from a Branding Expert Is your cannabis or wellness brand...
Child-resistant packaging rules and regulations
This guide provides an overview of special child-resistant and senior-friendly packaging (for simplicity, referred to as CRP) – what types are available and how to find packaging that is tested and certified. Origins of child resistant packaging...
Webinar: cannabis consumer archetypes, who buys weed in 2022?
WEBINAR: Understanding Your Customer – Cannabis Consumer Archetypes There are many different types of cannabis consumers, and each one has their own unique way of interacting with the plant. However, there are some general archetypes that most people fall into...
Vermont cannabis packaging
The Green Mountain State of Vermont is one of the most recent states to have legalized recreational cannabis. Currently in Vermont, Adults age 21+ can possess up to one ounce of cannabis, as well as two mature and four immature plants, for medical or adult...
Cheap branding mistakes – aka why Fiverr or hiring your cousin sucks as a branding plan, and why hiring a pro is worth the investment
Clients come to me all the time with pre-existing branding or design work. I'm not the kind of designer who will talk you into redoing everything if it's good. But pretty often, the "logo first" approach isn't the way to go. You have to have a brand vision first, then...
How I use Linkedin for generating new leads for my business as a designer
Get this: my Linkedin is working beautifully, generating new leads without much effort, no money. How did that happen? I'm not exactly sure when it happened, but sometime around the pandemic, I decided to ditch Instagram. Instead, I started using Linkedin for my...
Types of packaging companies & how to effortlessly pick the right one to work with
When looking to hire a packaging company, it can be confusing. What’s the difference between a packaging designer and a structural designer? Will a packaging manufacturer also design for me? There are so many types of companies within the packaging industry, most of them will have different offerings. So here’s a little primer to explain the differences and get you started on the right path with your custom packaging project.
New York State Sustainable Cannabis Packaging Regulations
Adult use cannabis regulations in New York State now include packaging sustainability requirements. Examples of sustainable packaging materials in compliance with the new regulations
Compostable cannabis bags, oh my!
The cannabis industry has long been one to talk about sustainability when it comes to the use of natural resources in growing the flower. But in the packaging, not so much. Recently the environmental experts and activists have mentioned the importance of compostable...
10 choices every consumer can make to reduce packaging waste
NOTE: this blog has been updated On May 31st 2022 to address the complicated issue of PLA plastics. New blog upcoming!In the world of cannabis, packaging is everything. We love a good luxury package. But have we stopped to think about how that packaging can be reused,...
Get started with sustainable cannabis packaging – the 101 guide to choosing eco friendly packages
Are you looking for ways to make more sustainable decisions for your product packaging? In this article, you’re going to get a solid foundation in sustainable design thinking – the knowledge to empower you to make good choices. The packaging for your product can have...
How to highlight values based messaging for your CBD and cannabis marketing and packaging design
Shine a light on your key differentiators Highlighting your awesomeness with value based messaging is hugely important for any cannabis or hemp CBD business If you are making a quality product, make sure your customers are made well aware. Celebrate it! mention...
CBD Product Labeling regulations and compliance
We as humans often tend to buy things based on the pretty looks. When buying supplements and vitamins, or food or cosmetics items though, we're used to finding the same information on each package. You might not even think about it, but things like ingredient list,...
How to Guide: Choosing Sustainable Cannabis Packaging
The cannabis industry has a waste problem. We're drowning in plastic, as each item gets wrapped in multiple layers of what is often non-recyclable materials. Nicepaper called it "inception-level layers of packaging". Better, greener options exist for every product...
How to order child-resistant packaging for cannabis?
Understanding packaging order minimums, box and bottle vendors, printing methods and what's possible at each minimum order level for packages for your product Step one: Give me a call.(Kidding. Kinda.) I've spent SO much time researching all of this so you don't have...
California Cannabis Packaging Checklists for compliance
All the checklists for cannabis packaging compliance – are you compliant? Check here.
Four Simple Swaps For Creating Sustainable Cannabis Brands
Easy steps you can take to make your cannabis company more sustainably minded all across the business
California Cannabis Packaging Regulations 2018
Naming a company in a few simple steps – a how to guide for creative company names
Resources for coming up with a name for your company Coming up with a name for your company is no easy task. You'll want to make sure the domain name is available, and that you can trademark it, and making sure there aren't competitors with a similar or...