A branding project, or a brand refresh can feel like a huge undertaking – but with the right creative partner, it can...
Why Strategic Branding is Invaluable for product companies: insights from a Branding Expert
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Blog Articles
Thoughts.
Child-resistant packaging rules and regulations
This guide provides an overview of special child-resistant and senior-friendly packaging (for simplicity, referred to...
Webinar: cannabis consumer archetypes, who buys weed in 2022?
WEBINAR: Understanding Your Customer – Cannabis Consumer Archetypes There are many different types of cannabis...
Vermont cannabis packaging
The Green Mountain State of Vermont is one of the most recent states to have legalized recreational cannabis....
Cheap branding mistakes – aka why Fiverr or hiring your cousin sucks as a branding plan, and why hiring a pro is worth the investment
Clients come to me all the time with pre-existing branding or design work. I'm not the kind of designer who will talk...
How I use Linkedin for generating new leads for my business as a designer
Get this: my Linkedin is working beautifully, generating new leads without much effort, no money. How did that...
Types of packaging companies & how to effortlessly pick the right one to work with
Looking to hire a company to help you with your packaging needs? It can get very confusing real quick. When looking to...
New York State Sustainable Cannabis Packaging Regulations
NOTE: this blog was written on June 7, 2022, based off of draft regulations. Things may have changed since then. New...
Compostable cannabis bags, oh my!
The cannabis industry has long been one to talk about sustainability when it comes to the use of natural resources in...
10 choices every consumer can make to reduce packaging waste
NOTE: this blog has been updated On May 31st 2022 to address the complicated issue of PLA plastics. New blog...
Get started with sustainable cannabis packaging – the 101 guide to choosing eco friendly packages
Are you looking for ways to make more sustainable decisions for your product packaging? In this article, you’re going...
How to highlight values based messaging for your CBD and cannabis marketing and packaging design
Shine a light on your key differentiators Highlighting your awesomeness with value based messaging is hugely...