Blog Articles

Thoughts.

Webinar: cannabis consumer archetypes, who buys weed in 2022?

WEBINAR:  Understanding Your Customer – Cannabis Consumer Archetypes   There are many different types of cannabis consumers, and each one has their own unique way of interacting with the plant. However, there are some general archetypes that most people fall into...
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Vermont cannabis packaging

The Green Mountain State of Vermont is one of the most recent states to have legalized recreational cannabis. Currently in Vermont, Adults age 21+ can possess up to one ounce of cannabis, as well as two mature and four immature plants, for medical or adult...
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Cheap branding mistakes – aka why Fiverr or hiring your cousin sucks as a branding plan, and why hiring a pro is worth the investment

Clients come to me all the time with pre-existing branding or design work. I'm not the kind of designer who will talk you into redoing everything if it's good. But pretty often, the "logo first" approach isn't the way to go. You have to have a brand vision first, then...
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