DELIGHTFUL CANNABIS GUMMIES
Case Study: Garden Society Jersey
Localization of cannabis products for a new state
It was time to update the existing packaging for cannabis company The Garden Society’s gummies, with the expansion of the line with new flavors and into a new state, New Jersey. Launching in a new state with existing products can be daunting, as each state has their own rules. We modified the California version of the gummy packaging to not have images of fruit, because that’s not allowed, and leaned into a more typography heavy look and a single color. Child resistant pouches.
California packaging
Redone jersey packaging
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