WORKSHOP
Name + Message
Coming up with a name for a company isn’t always easy. I’ll help by discovering your company “secret sauce”.
This company naming workshop get your product or company started right. So you can stand out, attract a cult following of loyal customers, and achieve your goals.
Everyone has a story, we will find yours.
WHAT YOU WILL RECEIVE:
In-Person Workshop
On Zoom, 90 minutes
Collaborative workshop, where we team up to work on creative exercises customized depending on what your needs are – naming, messaging, target market, tagline, competitors.
Your "Big idea"
Finding your “why”
Deciding on your ideal clients & who your people are. You have to understand what they care about, so you can reach them on a human level, and offer yourself as a solution to their problem.
Worksheets
Toolkit may include:
- Elevator pitch toolkit
- Storytelling framework
- Customer persona guidebook
- Word association exercise
Depending on your needs.
Name + tagline ideas
Professional creative work
Based on the workshop, I will spend time coming up with names for the company.
- 3-5 checked and ready quality ideas for naming your company
- Tagline ideas
- Presentation explaining the pros and cons of each option
Expert review
Professional checkups
Competitor research, domain name clearance, quick trademark search (lawyer services recommended in addition to ensure legality)
Deliverables
Final kit of everything
- Final name
- Messaging
- Finished audience persona
- Tagline
BENEFITS:
Sell what people want
Launch the right product for the right audience – gain the confidence launching a product or company your clients will want to buy from.
Stand out in the market
Clarity on what you should sell –finding your unique value proposition, marketplace placement
Confidence gut check
Feel good in starting the company on the right footing, the right message, and a clear roadmap on where to take the company in the future.