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Strategic branding and packaging design
Good design sells product. Your company solves a deeper problem for people, and it’s your branding’s job to communicate that story to your customers. Every detail of your visual brand contributes to that story, from your logo, fonts, colors you choose – down to how your packaging feels when opened. Your brand signals to customers who you are, what you stand for, and that your product is not just their best choice but the only choice they should consider!
So let’s get started telling your brand story.
DESIGN STARTER KIT
- “Design Done in a Day” is a one day intensive that distills the full branding process into a one-day intensive. This “starter branding kit” will allow you to get going with a professionally designed brand identity at a lower price point.
- One day, great results.
- WHAT’S INCLUDED:
- Creative direction workshop | Two concepts to choose from | Logo design | Basic brand guide | Logo file package
FULL STRATEGIC BRANDING
- A strategic brand is the cornerstone of your entire company – it’s about your story, and the feelings it evokes – about how your company solves a deeper problem for people. The visuals communicate that story, through color palettes, photos, illustrations – and the logo.
- WHAT’S INCLUDED:
- Creative workshop | Exercises | Moodboarding | Messaging | Target audience | Brand personality | Concepts | Sketches | Logo design & revisions | Full brand guide | Logo file package
Packaging design
- Part engineering, part design. It’s as much about finding the correct package to keep your product fresh, as it is about making something attention grabbing that will make customers get curious and willing to try the product inside. Every packaging project is different, depending on level of customization, versions, and what’s needed.
- TYPICALLY INCLUDED:
- Packaging ideas | Practical advice | Vendor sourcing | Price quotes | Mockups | Print design | Legal compliance | Content | Project management | Prepress
Marketing design
MONTHLY RETAINER
Influencer kits, social media graphics, sales sheets, swag, postcards, billboards – whatever you’re needing designed (or written!)
$1200
LEARN MORE
Other services
Consulting
Have questions about packaging? Need another set of eyes on some compliance checks? Need something specific sourced but don’t know where to start?
> Consulting
Websites
Every business needs one. An effective website starts with content planning: a successful site is more about the words that sell, than coding, and that’s where I see many projects go awry!
> Websites
Pitch decks
Content and messaging planning, writing, and building of effective presentation decks, for pitching, fundraising, or just sales and trainings
> Presentations & slides
LIST OF ALL SERVICES
A (nonexhaustive) list of all services
Branding
- Logo Design
- Brand strategy
- Messaging
Packaging
- Labeling
- Sourcing
- Sustainability
- Compliance
- Custom packaging
Collateral
- Point of sale displays
- Brochures, flyers, postcards
- Reports, white papers
- Pitch decks and templates
Photos
- Product shoots
- Photoshoot styling
- Photo editing
- Stock photo sourcing
Illustration
- Illustrations
- Infographics
- Icons
Advertising
- Campaign ideas
- Tradeshow booths and events
- Swag: ideas, custom pins, patches, clothing etc.
- Banner ads, online advertising
- Billboards, bus ads etc.
Online
- Web Design
- Ecommerce sites
- WordPress
- Email newsletters
- Lightweight SEO & Analytics
Words
- Content marketing ideas
- Proofreading and copyediting
- Creative writing
- Taglines and messaging
- Naming companies and products